Sınır Ötesi E-Ticaretin Yükselişi: Sistematik Bir Literatür Taraması
Özet
E-Ticaret dünya çapında neredeyse her yerde trend olmaya devam ediyor. Bununla birlikte, E-Ticaret yeni trendlerle sınır ötesi ticarete evrilerek, sosyal ve ticari hayatın her kademesine kapsamlı faydalar sağladı. Bu çalışma, sınır ötesi online alışverişdeki yükselişi dikkate alarak, sınır ötesi E-Ticaret olgusunun literatüre nasıl yansıdığını kapsamlı bir şekilde ortaya koymayı amaçlamıştır. Araştırmacı, sistematik bir literatür taraması yaklaşımı uygulayarak, 2010 ile 2022 yılları arasında yayımlanan n=45 araştırma makalesini seçmiştir. Analiz sonucunda, sınır ötesi E-Ticaretin daha önce benzeri görülmemiş COVID-19 pandemisinin de etkisiyle hızlı bir büyüme kaydettiği ortaya konulmuştur. BİT ve İnternetin ortaya çıkmasıyla birlikte, küresel bir satıcı olmak ve E-Ticaret yoluyla uluslararası ticaretin imkanlarından yararlanmak giderek yaygın ve daha kolay hale gelmiştir. Ayrıca, E-Ticaretin yükselişi yeni bir ekonomik büyümenin itici gücünü oluşturarak, perakendecileri ürünlerini farklılaştırmaya ve ilgi çekici bir kullanıcı deneyimi sunmaya yönelterek ederek inovasyonu tetiklemiştir. Öte yandan, kripto para birimleri gibi dijital ödeme modelleri, sınır ötesi E-Ticaretin de bu gelişmiş ödeme trendlerine adapte olmasını sağlamıştır. Böylece, sınır ötesi E-Ticaretin günümüzdeki başarısında; ileri teknoloji, stratejik politikalar, artan talep ve diğer tüm faktörlerin potansiyel bir rol oynadığı saptanmıştır. Bununla birlikte, ticaret yapanların daha büyük fırsatlar elde etmelerinin önünde çözülmesi gereken birçok zorluğun da olduğu vurgulanmıştır. Son olarak, araştırmacı çalışmanın sınırlılıklarını ortaya koymuş ve gelecek çalışmalar için önerilerde bulunmuştur.
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