Examining the Relationship Between Consumers’ Responsible Environmental Behaviors and Green Product Purchasing Behaviors: The Role of Demographic Variables
DOI:
https://doi.org/10.37241/jatss.2025.136Keywords:
consumer theory, green purchasing behavior, responsible environmental behaviorAbstract
Introduction: Recently, especially due to population growth, we are faced with problems such as pollution in the environment and living spaces. In this context, people’s concerns about the environment continue to increase along with today’s environmental challenges. Among these challenges, climate change, global warming and depletion of natural resources precisely straight and/or obliquely affect consumer preferences and decisions. In connection with these concerns, this research targets to determine the existence of a relationship between consumers’ responsible environmental behavior and green purchasing behavior.
Method: Within the scope of the purpose, in theory, a survey-based approach was applied to validate the research model. The study tool was aimed at 389 participants through the ‘environmental behavior scale’ and ‘green purchasing behavior scale’ surveys on individuals aged 18 and over living in Kutahya province by convenience sampling method. T-test, one way-ANOVA test and correlation analysis were used to test the research hypotheses. Based on the findings of the research, the research model was redesigned.
Results or Findings: The results confirmed the existence of a statistically positive and significant relationship between consumers’ responsible environmental behavior and green purchasing behavior. It was also observed that individuals’ responsible environmental behavior and green purchasing behavior differed according to some demographic characteristics.
Discussion or Conclusion: Since the study was conducted on the population living in Kutahya province, it is suggested that forthcoming studies be conducted in different provinces and/or regions consisting of larger and culturally diverse populations.
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