AKIN, Mahmut Selami; ETI, Serkan. The "Eco-Chameleon" Effect in Fast Fashion: Assessing Consumer Deception Risks via a Multi-Criteria Approach. Journal of Applied And Theoretical Social Sciences, [S. l.], v. 8, n. 1, p. 78–104, 2026. DOI: 10.37241/jatss.2026.145. Disponível em: https://iccsor.com/index.php/jatss/article/view/406. Acesso em: 17 may. 2026.