YARAN ÖGEL, İlkin. Does Congruence Between Brand Name and Brand Logo Influence Brand Affection?: An Experimental Study. Journal of Applied And Theoretical Social Sciences, [S. l.], v. 4, n. 4, p. 390–405, 2022. DOI: 10.37241/jatss.2022.73. Disponível em: https://iccsor.com/index.php/jatss/article/view/183. Acesso em: 17 may. 2026.